The Polish Scouting and Guiding Association
Campaign “Skills for Life”
The goal of the campaign is to raise the society’s awareness as to what scouting is and what ideals it represents.
We want to present The Polish Scouting and Guiding Association (ZHP) as the biggest and most effective scouting association in Poland, which is also the biggest educational organization for children and teenagers there. Through the promotional activities we want to encourage young people to become members of the association. We want to show that we educate and help in the upbringing of children and teenagers. This is why the campaign will be addressed to parents as well. They will get involved as voluntary scout instructors and encourage their children to join the association. The campaign materials will be used by scout counties and districts (territorial units) in order to show their rank in local societies and present the work that they do for the benefit of their environments. The most important message of the campaign is “Skills for Life,” in order to underline the primary goal of The Polish Scouting and Guiding Association (ZHP), i.e. the upbringing and equipping scouts with skills that they can use throughout their adult life. We will also focus on showing how scouts get involved in achieving the United Nations Sustainable Development Goals.
The entire grant will be used to prepare a professional media spot that will be broadcasted on TV and on ZHP social media channels.
200 EUR – travel costs for volunteers who will record video (both for meetings to discuss the project and for recording material)
3300 EUR – equipment rental or purchase – incl. lighting, film equipment (cameras, lenses, accessories)
300 EUR – production props, e.g. materials for creating the set ZHP’s own contribution in the implementation of the campaign will be around 5,000 EUR. It will cover, among others opinion research and other formats to reach recipients.
Income (own sources):
15 000 EUR
Support required from FOSE: